Meet Robin Swire - Our new Content Manager

Our new content team had another addition last month, in the form of Robin Swire. Robin joins us from White Horse Digital in York where he worked on a number of successful digital marketing campaigns for brands such as Deloitte, Unilever, Close Brothers and Victoria Plumb.

Robin has been appointed as the new Content Manager at Parallax. He will be overseeing content marketing for existing and new clients and creating strategies for upcoming campaigns.

Robin said: ‘Working at a small agency with large clients has given me an in-depth understanding of the digital industry from all perspectives and was a great experience. I’m really excited to have joined the team at Parallax in Leeds and already loving working with such a dedicated and talented group of people.’

Robin has been interested in the web as a promotional tool from an early age, using MySpace and early versions of Facebook to promote events across Yorkshire for artists who have now hit the mainstream, including You Me At Six and Enter Shikari.

He said: ‘I have enjoyed seeing the progression over the years in digital marketing to where the industry is now. I think it’s an especially exciting time to be working in the field of content marketing and strategy. I think I can bring a decisive edge to Parallax for our clients, as I am always looking for the next tool to help with our content marketing campaigns.’

‘For me, content strategy is the most essential part of a marketing campaign. You could set the proverbial million monkeys away typing and hope to create Shakespeare. But without a content strategy, you might just get a series of looks and insistent pleas for bananas. Good content takes time and energy, and coming up with a content strategy and sticking to it is a lot of work, but the payoffs are huge.’

If you want to discuss content strategy or any other digital marketing strategy, drop Parallax a line today.