Content Marketing Showcase Part II
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Content marketing is one of our core services at Parallax. As a digital agency, we enjoy creating engaging content and developing new campaigns for our clients. Not only that, we love seeing how brands and organisations are using content marketing to engage with their audience online.
Our last Content Marketing Showcase looked at the campaigns run by AMC’s Breaking Bad, Sky Bet and Old Spice.
Read on to see what’s made Part II of our Content Marketing Showcase feature.
Spotify
Spotify are one of the most innovative companies on the internet and take great pride in creating a fantastic experience for their users. From the goregous parallax scrolling on their website homepage to the newly introduced in-browser music player, Spotify are constantly trying to keep ahead of the curve. We’re huge users here at Parallax, we love using it to make playlists and discover new music.
As part of their marketing strategy, Spotify have introduced the Spotify Landmark microsite. Using this feature, Spotify celebrate the 20 year anniversary of Nirvana’s final album, In Utero, and tell the story behind its conception. As well as using some great design, Spotify have embedded never before heard audio interviews into the page featuring everybody involved in its creation; from producers, to the band themselves, to artists that supported Nirvana on the album promotional tour.
With links to the Spotify app throughout, social share buttons and embed codes, they’ve created a really unique piece of content marketing that we love here at Parallax. Keep an eye out, Spotify are going to be adding much more to their Landmark feature in the near future.
First Direct Arena
The First Direct Arena is a brand new multi purpose venue recently opened in Leeds. As part of a wider marketing strategy, the arena has been using Facebook as a key tool in connecting with their target audience.
With quite an original piece of user generated content, the First Direct Arena gave Facebook fans the opportunity to vote on which colours should light up the outside of the venue for the Kaiser Chiefs hosted opening night. After a vast amount of comments, shares and likes, visitors chose to keep it Yorkshire by choosing blue, yellow and white to match the Leeds United AFC team colours.
A great piece of content marketing that raised the awareness of the First Direct Arena throughout the local community and further afield. We’re excited to start seeing some shows at the arena!
ASOS
ASOS have always been at the forefront of user experience when it comes to their online activities. Constantly bringing unique features to their website on a regular basis to keep ahead of competition, it was only a matter of time until they worked something exciting into their content marketing campaign.
Introducing the interactive Style Upgrade microsite, ASOS provides style makeovers to five different men looking to shake up their office attire. Featuring before and after images, their profession, and the criteria of what they were looking for, ASOS displays an after image describing each item and why it has been chosen. Littered throughout the page are interactive hot spots where the user can purchase that particular item or other similar items, as well as links to ‘shop the look’ and ‘shop tailoring’, two areas that are particularly suitable to the target audience.
With users encouraged to share it across all of the usual social networks, this piece of content marketing is something that can be adapted for various situations in the future. Nice work ASOS!
Have you seen any great pieces of content marketing lately? We’d love to hear from you! Find us on Twitter @helloparallax, drop us an email or leave us a comment below.