Parallax launches Britain's Best Independent Food Retailer's new ecommerce website
We’ve been busy working on quite a few big projects, and haven’t been able to launch a completely new project for almost two months. But today, I’m pleased to announce the launch of an exciting new project for Keelham Farm Shop. It’s exciting for two reasons: first, they have recently won the ‘Best Independent Food Retailer’ in the 2013 Observer Food Monthly awards. Secondly, Parallax have built a sophisticated solution to the usual headaches induced by ecommerce.
Keelham Farm Shop is an award winning independent farm shop in Thornton, Bradford. It’s one of those memorable shopping experiences, it’s one which must be seen to be fully appreciated. They offer locally sourced food that is high quality, sustainable, and very affordable. Furthermore, they pride themselves on doing what feels right. As with most independent shops, it’s limited to the physical location, and unless you live locally or manage to squeeze in a visit, you’re likely to miss the Keelham Farm Shop shopping experience.
Until now, that is.
Ecommerce done right
For Keelham Farm Shop we built an elegant ecommerce solution using a new payment service, Stripe. Stripe makes taking payments online more simple than it has ever been. Think: the simplicity of an external payment gateway, but with the professionality of a bespoke, PCI compliant, branded ecommerce store. Stripe allows you to take website payments without having to go down the PCI compliance route, or being forced to apply for a merchant bank account, both of which are very laborious and expensive tasks.
For Keelham Farm Shop, we have built an ecommerce area for hampers, meaning that new customers can experience an authentic taste of Keelham regardless of location. Website customers simply add their hampers to their basket, then proceed to a standard checkout, where the payment process is super simple: Personal details > Delivery Details > Card Details. All of this was built in under 4 weeks, and perfect timing for Keelham’s big award as well as the Christmas season!
A digital strategy to help them grow
The ecommerce project was just the beginning. Our next big step is to help Keelham Farm Shop develop a digital strategy, which will help the company to succeed online. With big plans in the pipeline, such as a massive new branch opening in Skipton and online food ordering for key seasons, they’ve firmly established a foundation for growth.
Keep an eye on our blog, where we’ll be announcing lots of brilliant new projects in the coming weeks!
18/10/13 Update on their award win
You’ll be able read all about the big award win in this weekends Sunday Observer. Their winning prize is a fully edible trophy made by Heston Blumenthal himself.
Well done Keelham Farm Shop!