Content Marketing Showcase Part III
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We love great content marketing here at Parallax, and as a digital marketing agency, we’re always striving to create fantastic content and help our clients meet their objectives.
In previous Content Marketing Showcases, we’ve featured amazing content from brands including Spotify and the First Direct Arena. We love seeing brands get creative on the internet!
Let’s see who’s made the cut for Part III of our Content Marketing Showcase:
McDonald’s
Known for their love of advertising, McDonald’s have really taken their digital marketing to the next level with their UK Spicy Chicken McBites campaign.
McDonald’s have created an interactive ‘Super Monkey Ball’ style game, where users navigate a rolling Spicy Chicken McBite across a track using their keyboard, collecting coins and avoiding danger along the way. By developing an amazingly designed, perfectly functional and highly addictive game, McDonald’s have created a piece of content marketing that begs to be shared across the internet.
What’s more, it boasts a Facebook leaderboard. Users can see who is currently in the lead, or connect it to their personal Facebook account and challenge friends to a battle. This campaign is an excellent way to gather data, as well as spreading the message about Spicy McChicken Bites.
Parallax gives McDonalds an A+ for their hard work!
Spotify
No strangers to our Content Marketing Showcase, Spotify have made our list once again.
‘Your Music Moments’ is a brilliantly unique piece of content marketing that places Spotify up there amongst the best. Using the ‘Your Music Moments’ site, users are encouraged to listen to and vote for their favourite soundtracks for life’s key moment, including their best-loved ‘Hangover Cure’ track, ‘Get Over an Ex’ tune, and ‘Driving Song’. Results are displayed in a live table, with the option to download finalists’ playlists and suggest another track that should have been shortlisted.
With a slick design, easily integrated Spotify audio streaming, and social sharing buttons throughout, the microsite is a fantastic way to encourage engagement around the Spotify brand.
We voted ‘Easy’ by Lionel Richie as the ultimate ‘Hangover Cure’ track, it works a treat every time!
Innocent
Innocent’s ‘The Big Knit’ campaign proves they’re not only connoisseurs of pure fruit smoothies, but geniuses when it comes to content marketing, too.
Joining forces with Age UK, Innocent’s ‘The Big Knit’ encourages the public to knit miniature hats for smoothie bottles, which are to go on sale in the UK’s biggest food retailers in November. 25p from each bottle will be donated to Age UK, and will go towards helping elderly people throughout the cold winter months.
But for those who don’t know the wool from the needles, Innocent also provide the option to make a virtual hat. Their interactive infographic lets users decide on their favourite smoothie, pick the style and colour, add plenty of accessories, and then share their design across Facebook and Twitter.
With simple, bright graphics and a chatty style, the virtual hat campaign is easy to use and fun for all. Plus, each share donates 10p to Age UK, proving that Innocent’s online marketing shows that little hats can make a big difference!
What great content marketing have you seen lately? Let us know on Twitter, we’d love to hear from you.
