Content Marketing: Non Commercial Storytelling

Our content marketing showcase articles have examined some of the best commercial marketing efforts that use interactive content (or ‘storyselling’) to engage users with a product or service.

However, data visualisation and content curation is being used by organisations the world over, with storytelling design employed to explore political, informative and cultural themes.

While these commercial businesses are seeing significant returns on creating interactive content, it is now charities, news organisations and not for profits who are also beginning to explore this idea alongside static content. Interactive content is a great way to leverage exposure, and provide value for the user whilst simultaneously pleasing the search engines.

We’ve curated a collection of noncommercial graphics that have visualised content to share stories, news and serious messages.

The New York Times – High Rise