Parallax Launches Lemoncake - Redefining Production Music
We’ve been working flat out over the last few months to get this project finished and the results are pretty spectacular. We’re really pleased to announce the launch of Lemoncake, a 21st century production music library and publisher.
For those that don’t know, production music is mostly used as theme or background music in radio, TV and films, used to heighten the emotion in fraught scenes, or add a touch more romance to a love scene. At least 50% of all music heard across popular media platforms is from production music catalogues, from the Grange Hill theme tune, to many Monty Python scenes and more.
One of the great things about Lemoncake is that unlike traditional production music libraries, they treat composers with the respect they deserve, putting their music in front of the people that matter, the filmmaker, the director and the production companies. All the uploaded tracks are free at the point of use, which means that its even easier for composers to get these tracks promoted and used in the media.
Innovative Listening Experience
The website has an intuitive user interface with some cutting edge technology. One of the biggest features we built is a completely unique music search. Unlike other production music libraries, Lemoncake allows listeners to discover the right track for their piece using sliders providing instant feedback. These sliders can gradually change the tone, speed and feel of a track, ensuring that the sound that listeners search for is the sound that they find. The concept is simple, choose a genre of music then shape the result with the four sliders to get exactly the outcome you want. Using a bespoke HTML5 audio player, listeners can then preview tracks before making their final choice.
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A Digital Marketing Strategy for Continued Growth
Building the website was just the beginning. To ensure Lemoncake gets the level of exposure it deserves we’ve planned out an initial marketing campaign based around creating high quality content. From online PR, email marketing, blogging, social media promotion, advertising and creating link-bait we’ll be working with Lemoncake to help get the website in front of the right people, in the right places.
You can check out the website at lemoncake.com.