Content Marketing Showcase Part IV
We are all about great content marketing at Parallax, from great apps and infographics to excellent social media campaigns.
Our last few Content Marketing showcases have looked at a huge range of content, from games from McDonalds to AMC’s Breaking Bad capitalising on their incredible following.
Here are some more recent pieces of content marketing that have caught our eye.
The Guardian
The Guardian have been investing heavily in digital over the past few years to combat the steady decline in newspaper sales and income from printed media. Whilst many other newspapers have concentrated on marketing tablet versions of their printed versions as a quick fix, The Guardian are taking things a step further and using content marketing to increase their digital following.
From interactive sport quizzes such as “Are you a football hipster?” to hilarious galleries on the the the most horrendous football kits ever seen, The Guardian are creating fantastic and unique content that will get shared and engage new readers. However, they’re not just focusing on sports, but also general news content. The interactive infographic on “Climate change: How hot will it get in my lifetime?” is one of our favourites out there.
Alongside this, they have been getting highly sharable content , such as pieces by Russell Brand following his recent essay in New Statesman commenting on the state of British politics. All of these elements are highly sharable and appear regularly on social media, generating even more clicks for the site.
2013 also saw the introduction of #guardiancoffee, a unique off site experiment merging the digital world with a coffee shop in Shoreditch, London. The Guardian created a new coffee shop experience littered with dozens of LCD screens displaying data such as how many, and which types of coffee have been purchased throughout the day as well as photos and tweets that have been sent with the hashtag #guardiancoffee. Furthermore, each table in the coffee shop has an iPad attached where you can peruse a digital version of The Guardian.
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Virgin.com
Virgin.com has had an overall recently, specifically catering to the growing needs of mobile users. The responsive site is a great experience and easy to read on both desktop, tablets and phones, however it’s the content itself on the site that really stands out. As well as partly acting as Richard Branson’s blog, virgin.com offers unique and engaging content on the Virgin brand, music, travel and entrepreneurial tips. From amusing articles such as ‘The Top 10 Album Cover Nudes’ to the ‘10 useful iPhone apps for entrepreneurs’, tying into the ethos of Branson as an innovative entrepreneur, all integrated with easy social media sharing buttons.
Check out this picture under a button labelled ‘Do Not Press’ which clearly shows that Virgin and Richard Branson don’t take themselves too seriously.
Google are no strangers to content marketing and have provided interesting ebooks, videos and infographics over the years.
You may have seen their ‘Google Stories’ videos as well as the TV adverts lately and we think that it’s some of their best work to date. Playing on the viewers emotions, the videos tell a range of stories about people using Google’s services to complete a range of different challenges across the world. One of the 20+ videos includes the DIY building of a community skatepark using only recycled material in just four weeks, another featuring a professional surfer trying to find the perfect 1000ft wave, and another about how a particular man uses his expertise in engineering to create the perfect prosthetic limb.
With over 10m combined views, the videos have proved to be an incredible success and brilliant way of showing how Google’s products impact our daily lives.
What great content marketing have you seen lately? Get in touch, we’d love to hear all about it!
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