What Does the Word Parallax Actually Mean?
Since our rebrand to Parallax we’ve often had one common question asked by friends, family and clients: ‘What does the word parallax actually mean?” We thought we’d take the opportunity to explain the origins of the world Parallax and its meaning.
The official definition of parallax (n.) is ‘an apparent change in the direction of an object caused by a change in observational position that provides a new line of sight.’ The meaning of parallax is often put in context as being ‘what you see in the viewfinder won’t be quite what you get in the photograph because of parallax error.’ In short, parallax means seeing things from different angles.
Parallax scrolling
Parallax is also a scrolling style which became popular in the web design industry last year. Parallax scrolling emerged with growing technologies such as HTML5 and CSS3 which allows a background image to move at a slower rate to the foreground which creates a 3D effect.
Head to our parallax scrolling showcase to learn more about parallax scrolling techniques, and discover some of the best parallax website out there.
So why rebrand with the name Parallax?
Having gone through a rigorous rebranding process the name Parallax was one of several names on the shortlist. Our Director, Lawrence Dudley spoke of the decision to rebrand as Parallax and the arrival at the word: “The company’s always had a strong heritage in both software development and marketing and in bringing the two together to create a unique service for our clients. Parallax means seeing things from different points of view and it perfectly reflects the process we go through internally when working on projects”.
Dudley continued: “We’re really enjoying life as Parallax since the rebrand and are delighted that the rebranding process has helped position ourselves as one of the top digital agencies in Leeds. We’ve also worked on some of our most exciting projects over the past few months since the change from Snapshot Media to Parallax. It’s an exciting time for us.”
We hope this gives an insight the origins and decisions behind the our name. Check out our latest projects, news and industry insight to web design, digital marketing and SEO on our blog